In this market, timing is everything. People change direction quickly — motivations shift, plans evolve — and the ability to move with clarity and confidence is critical.
As a team, we focus heavily on qualifying buyers, understanding exactly what they want, and getting to the core of their search. It's this depth of insight that has made us known for excelling in 'off market sales'.
We take the time to understand what truly motivates our clients — both buyers and sellers — allowing us to guide them through what can often be a complex and emotional process with clarity and confidence.
No two homes are the same. Every campaign is shaped by market conditions, economic factors, the property itself, and the seller's position. This informs a tailored strategy designed to achieve the best possible outcome, within the right timeframe.
When we take on a property, the commitment is absolute. We stay the course, explore every opportunity, and remain focused until the result is achieved.
At all times, we act in your best interests — with diligence, experience, and a work ethic that consistently goes further to deliver exceptional results.
Our Approach
- Strategic buyer qualification
- Discreet off market matching
- Tailored campaign and marketing strategy
- High-Level Negotiation and Execution
- Market Intelligence driven positioning
Calm – Considered – Powerfully Delivered
WHY US
Over the past 20 years, the company has cultivated a powerful database of more than 14,000 contacts - buyers, sellers and local connections who have engaged with ™ whilst representing homes across a broad stretch of Perth, from Mt Lawley to South Perth and throughout the Western Suburbs.
Tonia's instinctive understanding of marketing and promotion allows her boutique agency to successfully compete with large corporate brands that operate with marketing budgets many times greater. While her campaigns are carefully considered and cost-effective, it is the clarity of the message, the strategic placement and the storytelling behind the property that creates impact.
Tonia McNeilly Property has built a social media following of more than 5,800, with her property videos and reels regularly attracting over 134,000 views on average. Produced with modest budgets, these campaigns demonstrate her ability to craft compelling content, identify the right hooks, and capture the attention of the right buyers.
Tonia and the team offer a deeply established network within Perth's Western Suburbs, built over a lifetime of personal and professional connections. All of us educated at PLC in Peppermint Grove, with sons who attended both Christ Church Grammar School and Scotch College. With the business based in the riverside suburb of Dalkeith, Tonia and her team are genuinely embedded in the community she represents.